Make the Most of Your Festival Season in Milwaukee: How to Properly Fest With Canni Hemp Co

Urban music festivals like Summerfest in Milwaukee, Wisconsin, offer a unique and vibrant atmosphere where people can come together to celebrate music, art, and culture. While alcohol has traditionally been associated with festival experiences, there are alternative ways to enhance your enjoyment without relying solely on alcoholic beverages. In recent years, the popularity of hemp-derived THC products such as edibles, gummies, and beverages has grown, providing festival-goers in prohibition states like ours with more exciting options than ever. As Milwaukee's first specialty hemp store, let's explore how Canni Hemp Co can help make the most of your urban music festival experience! We'll highlight our favorite alcohol alternatives including CBD, legal hemp-derived THC offerings, and some of our best-selling mushroom products.

Embrace the Festival Spirit

Urban music festivals are all about immersing yourself in the festive atmosphere and celebrating music. Focus on the vibrant energy, the enthusiastic crowds, and the incredible performances. Engage with fellow attendees, dance to your favorite tunes, and explore the festival grounds to fully experience the magic of Summerfest. Want to head down to the Big Gig in style this year? Follow us on IG for details on how to enter to win a ride in Canni Hemp Co's 1972 VW bus!

[Link: Win a Ride to Summerfest in the Cannibus!)

Stay Hydrated

This one is so important! Staying hydrated is crucial during a music festival, especially during hot summer days. Opt for water or non-alcoholic beverages to keep yourself refreshed and energized. Many festivals provide water stations or allow you to bring your own water bottles, so take advantage of these facilities and keep sipping throughout the day.

Exploring Hemp-Derived THC Products

For those seeking alternatives to alcohol, legal hemp-derived THC products can offer a unique and enjoyable experience. These products, which include edibles, gummies, and beverages, can provide a mellow and relaxing effect, enhancing your overall festival experience. Our best piece of advice? Consume responsibly! Nothing puts a bummer on the experience more than going a little too hard. 

Sold exclusively at Canni Hemp Co, Mods Microdose gummies allow you to stay in control of your experience. With 5mg of hemp-derived THC per gummy, these are great for the beginner and heavy doser alike! Pop one or a few to modify on your own terms.

[Link: Available at Canni Hemp Co &]

Exploring Hemp Beverages

Hemp-infused beverages provide an enjoyable option for festival-goers. These beverages come in various flavors and offer a refreshing twist to your festival experience. Whether you prefer sparkling hemp drinks, hemp iced teas, or hemp-infused energy drinks, there's a wide selection to choose from. These beverages often contain a low THC content, ensuring a subtle effect while keeping you hydrated and energized. Canni Hemp Co keeps our fridge case stocked with options for all tastes and experience levels, but these products are available to shop at our flagship Walkers Point location only! We're open to explore 7 days a week.

[Pictured: Flora Cannacocktails available at Canni Hemp Co]

Exploring CBD Products

CBD, or cannabidiol, is another compound found in hemp plants that offers a range of potential benefits without the intoxicating effects of THC. CBD products can provide a sense of relaxation, stress relief, and overall well-being. If you're looking to enjoy the festival without any psychoactive effects, CBD products such as oils, tinctures, topicals, or capsules can be great alternatives. Canni Hemp Co has been a trusted source for locally crafted CBD products since opening our Milwaukee location in 2018. The Canni Signature Line is a customer and staff favorite for functional wellness supplements.

[Link: Canni Signature Line Subscription Box]

Exploring Mushroom Products

Though psilocybin mushrooms remain illegal here in Wisconsin, functional mushroom products have exploded in popularity for their potential therapeutic and introspective properties. Canni Hemp Co has been exploring and experimenting with many mushroom products available on the market today and have curated an amazing selection of both medicinal and legal recreational mushroom offerings. Our one-of-a kind Mushroom subscription box allows you to experiment with our favorite fungi products that maybe just become your festival BFF!

[Link: Canni Hemp Co Mushroom subscription box]



Canni Hemp Co.: Milwaukee's Specialty Hemp Store

Canni Hemp Co. is Milwaukee's first specialty hemp store, offering a wide range of hemp, THC, CBD, and mushroom products. Located conveniently near Summerfest, it's an ideal destination for festival-goers looking for alternatives to alcohol. Canni Hemp Co. takes pride in providing high-quality, locally sourced products, ensuring a safe and enjoyable experience for their customers. Stop in the shop for a free consultation with one of our knowledgable staff members who can help you make the most of your festival experience!

[Link: New to Canni Hemp Co? Learn more about us!]


Final Thoughts

Attending an urban music festival like Summerfest in Milwaukee, Wisconsin, can be an incredible experience filled with music, art, and excitement. While alcohol has been the traditional choice for festival-goers, there are alternatives available to enhance your enjoyment. Legal hemp-derived THC products like edibles, gummies, and beverages offer festival attendees a unique way to relax and immerse themselves in the festivities. Canni Hemp Co. in Milwaukee provides festival-goers with a wide range of hemp, THC, CBD, and mushroom products to explore. Remember to consume responsibly, educate yourself about local laws and regulations, and prioritize your well-being while enjoying the festival to the fullest.

Canni Picks For Can't Miss Performances: Weekend 1


The Marcus King Band [7:30P - BMO Harris Pavilion] 

"Songwriter. Guitarist. Singer. Bandleader. At only 21 years of age, Marcus King's dazzling musical ability is evident throughout The Marcus King Band, the young phenom’s 2nd full-length LP and first for Fantasy Records. Operating within the fiery brand of American roots music that King calls "soul-influenced psychedelic southern rock," the album highlights King's gorgeous, rough-hewn vocals, soaring guitar work and heartfelt songwriting all amidst a group of masterful musicians who, together, are quickly becoming one of the country’s most sought after live acts."

Three Six Mafia [10:00P - US Cellular Connection Stage]

"Oscar-winning Three 6 Mafia founders DJ Paul and Juicy J birthed a sound that still heavily influences Hip Hop and Pop music. Their catalog spans over two decades and spawned a plethora of hits, as well as legendary collaborations for/with other artists like Outkast, UGK, T.I., Eightball & MJG, Project Pat, Lil Jon, Trick Daddy and so many more. The roots of crunk in Generation X have evolved into modern-day music, as Millennial and Gen-Z artists seek out the driving basslines and timeless energy of the genre."

Buddy Guy [10:00P - Uline Warehouse Stage]

At age 86, Buddy Guy is a Rock & Roll Hall of Fame inductee, a major influence on rock titans like Jimi Hendrix, Eric Clapton, and Stevie Ray Vaughan, a pioneer of Chicago’s fabled West Side sound, and a living link to the city’s halcyon days of electric blues. Buddy Guy has received 8 GRAMMY Awards, a 2015 Lifetime Achievement GRAMMY Award, 38 Blues Music Awards (the most any artist has received), the Billboard Magazine Century Award for distinguished artistic achievement, a Kennedy Center Honor, and the Presidential National Medal of Arts. Rolling Stone Magazine ranked him #23 in its "100 Greatest Guitarists of All Time."

The Wailers [10:00 PM - Briggs & Stratton Big Backyard]

"The band will play a special set featuring incredible cuts from Bob Marley’s formidable back catalogue along with a string of their greatest, classic hits. The Wailers are giving you a chance to be part of the legacy. Aston Barrett Jr, himself reggae royalty as son of the irrepressible ‘Familyman’, carries the flame for The Wailers in a show that is simply not to be missed."



Sofi Tukker [10:15P - Miller Lite Oasis Stage]

"SOFI TUKKER, the genre-defying duo of Sophie Hawley-Weld and Tucker Halpern, is celebrated for their inclusive and global perspective on electronic music as well as their work's themes of liberation, unity, and self-empowerment. Since 2015 they have achieved Gold records on 5 continents, racked up over a billion streams, and have collaborated with forward-thinking artists including Pabllo Vittar, John Summit, Bomba Estéreo, Amadou & Mariam and Mahmut Orhan."

Avett Brothers [9:30P - BMO Harris Pavilion]

"Three-time GRAMMY Award nominees The Avett Brothers made mainstream waves with their 2009 major label debut, I And Love And You, which landed at #16 on the Billboard Top 200 & garnered critical acclaim. In 2012, The Carpenter hit #4 on the Billboard Top 200, followed by Magpie And The Dandelion in 2013, which debuted at #5 on Billboard's Top 200. In 2016, the band was inducted into the North Carolina Music Hall of Fame."

Tegan and Sara [10:00P - Briggs & Stratton Big Backyard]

"Tegan and Sara are a Canadian indie pop duo formed in 1998. Led by identical twin sisters, Tegan Rain Quin and Sara Keirsten Quin, both musicians are songwriters who play multiple instruments. The duo has released ten studio albums and earned a Grammy nomination in 2012 for their video album Get Along. Their most recent album, Crybaby, was released on October 21, 2022."


Santa Fe Klan [10:15P - Miller Lite Oasis Stage]

"Mexican-rising star Angel Quezada, otherwise known as Santa Fe Klan, is a singer-songwriter who was born and raised in Guanajuato, Mexico. He began his career when he was 12 years old, and just a few years later he began releasing his own songs. At such a young age he has distinguished himself as one of the most prolific and powerful Latin performers. With such an exceptional and singular sound, Santa Fe Klan has quickly become a household name."

NLE Choppa [9:30P - Generac Power Stage]

"NLE Choppa raps with a confidence, maturity, and magnetism few his age can match. The 19-year-old Memphis superstar came up making street-ready hip-hop full of grit, but his recent hits—and forthcoming Me Vs. Me project—showcase new depth and perspective. To be sure, Choppa still raps his ass off, churning out ecstatic, radio-ready hits. But he also turns inward, reflecting on his devotion to healthy living and numerology, and sharing more of himself than he ever has."

Browns Crew [4:15P - Miller Lite Oasis Stage]


"Browns Crew is a Latin Hip Hop duo comprised of El Sebas and Cristo Paz, two emcees whose music is influenced by their culture and experience as Mexicans. They share their visions and experiences in English and Spanish and are known for incorporating clever wordplay, thought provoking content, and infusing caribbean sounds into their live performances and recordings. In 2019, Browns Crew was named a winner at Summerfest’s 2019 Emerging Artist Series and awarded Radio Milwaukee 88Nine’s 2019 Song of the Year for their single release, "Mil Aires".

NileXNile [6:00P - Generac Power Stage]


"NilexNile is giving a fresh take on Alternative Hip Hop. Hailing from Milwaukee Wisconsin, Nile is trail blazing stages across the midwest, opening for artists like Pusha T , and direct support for Run the Jewels. Influenced by artists like Vic Mensa, Isaiah Rashad, and The Internet, Nile presses on to push the level of lyricism, along with his distinctive voice. "Free Lunch" is currently Niles latest body of work, available on all streaming platforms. This displays his unique take and artistry and is undeniable to see the raw talent expressed in this tape."


*All artist bios excerpted from